What is included in the SEO services?

Booking Pop
Genice Williams

Never Miss A Potential Booking Again With Booking Pop’s SEO Services

If you own a hotel, motel, BnB, or other hospitality venue, you probably already have a website that tells people about your rooms, amenities, and location. Search engines such as Google and Bing need as much information as possible about your property. They need hints from the code in your website to be able to find recommend you to people who are looking for a room nearby. This is referred to as Search Engine Optimization (“SEO”). Without these SEO services, your website can easily get lost in the search engines.

Our SEO services cover all your SEO needs, help you reduce your marketing spend, and will increase your direct bookings! Our services include:

1. SEO Audit

The first step we take in your SEO journey is to perform an in-depth site audit to determine its strengths and weaknesses. The audit will allow us to prioritize what aspects of SEO to focus on the most based on your audit results.

2. Keyword Research

Booking Pop will perform extensive keyword research to determine the keywords your target audience is searching for. Also, keyword research will be performed on your competitors as well. This additional research will allow us to adjust your hospitality marketing strategy and optimize for keywords, organically ranking your hotel, BnB, or other hospitality venue above your competitors.

3. On-Page Optimization

On-page optimization includes improving the code on your website in order to improve you organic search rankings. It includes (but is not limited to) optimizing content, internal links, title tags, and URLs.

4. Social Media

Social Media is a great guest acquisition channel. We will create weekly high-quality social media posts to engage your customers.

5. Blogging

Your website can become an authority in your local area by sharing valuable and relevant information.

6. Local Directories

Another great way to get more publicity for your website is to make sure your contact information is correct in local directories and search engines.

The Results

  1. Your website shows up higher in search results
  2. Display consistent branding
  3. Maintain regular contact with potential guests
  4. Gain trust from new visitors
  5. Build a strong presence online